About Us

There is nothing as magical as the inspiration we receive from our children. alex & charli was born in the summer of 2004.

We get our ideas from seeing our children playing, sleeping, eating and laughing. We constantly strive to create high quality original fashion that feels great, is comfortable, and encourages individuality and fun.

Our vision is to create chic and fresh children's fashion and accessories to make all children stand out and feel great!

We love what we do, we love creating, designing and seeing children smile in our collection. Every day is a wonderful journey and we hope you will enjoy it with us.”